“Feedback Loop has been incredibly helpful to us in deciding where to place smarter bets.”
Charles Battle
Senior Director of Product Management
Lending Tree
“Feedback Loop gave us the ability to scale. It has some remarkable capabilities. Because it doesn’t require our teams to be research professionals and know how to write a good screener or survey, it doesn’t have to have them create the user stimulus. Although if they have it, they can certainly deploy it within the tool, but the tool let us scale up and bring experimentation into the practice of research, that I think a wide variety of teams before would have had to use an internal service organization.”
Ben Singer
Innovation Design Strategist
Humana
“Feedback Loop helps us quickly validate assumptions, learn about our target market, and prioritize initiatives on our roadmap.”
Sunil Parekh
VP of Product
Truveris
“From a research perspective, utilizing the Feedback Loop platform has been a huge boost to my teams productivity we’ve been able to gather unbiased user feedback at a very quick pace, which helps my team make very fact based product decisions”
Sandra Lin
Senior Product Director
Northwestern Mutual
“Being able to use Feedback Loop to take concepts, refine them, and iterate on them in a quicker, faster way [allows us] to then keep moving as we’re thinking about the user product development life cycle model where we are validating ideas and moving them forward in the funnel.”
Shauna Pettit-Brown
Consumer Insights Researcher
Cambia
“We have found that Feedback Loop has been really invaluable. It really helped open our eyes to just how valuable it is to get a pulse check from customers really early on. Because insurance is such an intangible, almost psychological product, understanding how people think is really critical.”