Our Mission

To help companies thrive by learning faster and innovating smarter.

Feedback Loop is the agile research platform for rapid consumer feedback. Farmers Insurance, Humana, Lending Tree, Uber and Fortune 500 companies trust Feedback Loop to bring the voice of the consumer into critical market decisions.

Founded as Alpha in 2014, Feedback Loop is headquartered in New York City and backed by Crosslink Capital, Spider Capital, and Calibrate Ventures.

Learn how agile research makes getting consumer input fast, easy and reliable for researchers and product managers alike at www.feedbackloop.com.

Mission: To help companies thrive by learning faster and innovating smarter.

We’re hiring!

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We’re looking for ambitious professionals to join us as we reinvent the way companies collaborate and innovate. If you embrace change and growth, then we want to hear from you!


We Embrace Agility

We Are Accountable

We Build Trust

We Work Together

We Keep Growing


Competitive salary and healthcare benefits

Stock option plan

Flexible vacation and flexible work schedule

Autonomy and room to grow as a professional

Commuter benefits and fitness discounts

Weekly team lunches and a diverse culture

Feedback Loop's Leadership Team

Rob Holland

Rob Holland


Rob is the CEO at Feedback Loop. He's an accomplished C-level entrepreneur and executive who has consistently delivered high-impact results at venture and private equity-backed start-ups and businesses throughout his career. He has experience in global general management, as well as leadership roles at brand, retail, digital media, data & analytics, and technology & services companies such as Bluecore, Oracle, DataLogix, and The Nielsen Company.

Nis Frome

Nis Frome

Co-Founder & VP of Product

Nis is the co-founder and VP of Product at Feedback Loop. His insights and articles have been featured in Fast Company, Forbes, and Inc. Nis is an avid drone enthusiast and spin evangelist.

Marjorie Ajero

VP of People

Marjorie is the VP of People. She oversees people processes and policies that build and enhance the employee experience, including organizational development, HR strategy, culture initiatives, talent management, and recruiting and onboarding. Marjorie brings over 15 years of HR experience, working in fast-paced, high-growth environments in the digital media, tech, publishing, e-commerce, and non-profit industries. She is the cofounder of Post’d, a networking group for HR professionals.

AJ Cappelli

Head of Customer Growth

As the Head of Customer Growth, AJ leads the client partner and customer success teams, which help enterprise organizations solve urgent and important problems using Feedback Loop's agile research platform. Prior to Feedback Loop, AJ worked with some of the most reputable and complex companies in the world as Business Lead at Amazon Advertising and Head of Client Partnerships at Oracle Data Cloud.

Matt Davis

Matt Davis

VP of Sales

Matt is the VP of Sales, leading Feedback Loop's new business sales efforts. Matt brings nearly 20 years of experience in corporate leadership and sales for B2B software and ad tech companies. Matt’s mantra: Bring excellence to every touchpoint and don't be a jerk.

Kate Hutchinson

Director of Marketing

As Director of Marketing, Kate leads go-to-market efforts for the company’s rapid consumer feedback platform while building connective tissue between sales, support, and operations teams. Kate built her career in highly-regulated technology environments, helping to activate digital transformation at organizations in the legal, healthcare, and financial services industries. She drives results based on the combined value of empathy, education, and collaboration.

Roddy Knowles

Roddy Knowles

VP of Research

Roddy is the VP of Research, overseeing Feedback Loop's research and operations teams. In addition to academic training in the social sciences, Roddy has an extensive professional background in both qualitative and quantitative research methodologies. He is a frequent speaker, award-winning author, and champion of research innovation and best practices. Outside of Feedback Loop, he supports the research community in his roles as President-Elect of the Insights Association Southeast Chapter and as North American Representative for ESOMAR.

Bryce Storie

Bryce Storie


Bryce is Feedback Loop's CFO, and he began his journey with Feedback Loop a month after the company was founded. He has over 20 years of experience in finance, having previously worked as an investment banker, VP of corporate development at a Fortune 500 company, and running his own CFO advisory firm.

Anuraag Verma

Anuraag Verma

VP of Customer Development

Verma is the VP of Customer Development at Feedback Loop, where he helps companies create a test and learn culture and embed experimentation. He has spent the last 15+ years working with senior executives and entrepreneurs to equip them with the skills and tools required to drive meaningful change and bring new ideas to market. Verma, who has successfully launched new ventures and products around the globe, has designed and delivered hundreds of hours of workshops on innovation and experimentation for leadership teams at companies such as Virgin, American Express, PwC and Spotify.

Haggai Weiser

Haggai Weiser

VP of Engineering

Haggai is the VP of Engineering at Feedback Loop. He brings over a decade of leadership experience at rapid growth startups. Haggai enjoys learning fast, failing faster, and growing together with the people he works with.

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