Product teams rely on Feedback Loop to innovate with confidence!

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Get to market faster like Toggle

Feedback Loop data helped this startup within Farmers Insurance reduce ideation-to-launch time, from a projected 18 months to just five months. They did this while ensuring every decision they made solved the modern renter’s pain points and built Toggle’s value for customers.

Learn how to change minds like the Ad Council

The Ad Council have been among the most influential drivers of public health awareness during the COVID-19 pandemic. Feedback Loop data allowed the team to break through the conflicting messages dividing the conversation around the pandemic to reach each of their diverse target audiences. This input enabled the Ad Council to quickly bring the voice of the consumer into their PSAs.


Save thousands in marketing costs like WoolAid

New Zealand startup WoolAid is on a mission to save the planet, one bandage at a time. Feedback Loop was ready to help. Find out how they saved thousands of dollars in marketing costs by bringing in the voice of the consumer.

NBC Universal saves millions & creates a more cohesive customer experience

Find out how NBCUniversal’s product team is able to allocate money and resources more wisely – including saving millions by quickly figuring out what NOT to build with Feedback Loop.

De-risk decisions like Northwestern Mutual

Northwestern Mutual iteratively used the Feedback Loop to remove the guesswork from their digital project. The Northwestern Mutual team was able to test multiple digital experiences to understand how people interact with financial content. “With Feedback Loop, this is the first time we’ve been able to talk to consumers during the entire process.”

Cut research time in half like shopping site Jane

A curated online marketplace of small boutiques and brands for women, Jane was already doing constant research to optimize for their millennial buyers and sellers. Offloading from their internal team to the Feedback Loop platform, Jane conducts more tests and has cut turnaround time in half. “To get tests out and get data back so quickly has been priceless.”

What People Say

“Feedback Loop has let us save and reallocate millions of dollars worth of product development effort. Because Feedback Loop is a self- service research tool, it’s great for quickly checking assumptions. But Feedback Loop also spurs critical thinking and intellectual curiosity, making it a valuable tool for creating a culture of experimentation.”

Get the NBC Universal Case Study

Josh Snow
SVP of Product
NBC Universal

“Feedback Loop has been incredibly helpful to us in deciding where to place smarter bets.”

Charles Battle
Senior Director of Product Management
Lending Tree

“Feedback Loop gave us the ability to scale. It has some remarkable capabilities. Because it doesn’t require our teams to be research professionals and know how to write a good screener or survey, it doesn’t have to have them create the user stimulus. Although if they have it, they can certainly deploy it within the tool, but the tool let us scale up and bring experimentation into the practice of research, that I think a wide variety of teams before would have had to use an internal service organization.”

Ben Singer
Innovation Design Strategist

“From a research perspective, utilizing the Feedback Loop platform has been a huge boost to my teams productivity we’ve been able to gather unbiased user feedback at a very quick pace, which helps my team make very fact based product decisions”

Sunil Parekh
VP of Product

“Being able to use Feedback Loop to take concepts, refine them, and iterate on them in a quicker, faster way [allows us] to then keep moving as we’re thinking about the user product development life cycle model where we are validating ideas and moving them forward in the funnel.”

Sandra Lin
Senior Product Director
Northwestern Mutual

“We have found that Feedback Loop has been really invaluable. It really helped open our eyes to just how valuable it is to get a pulse check from customers really early on. Because insurance is such an intangible, almost psychological product, understanding how people think is really critical.”

Shauna Pettit-Brown
Consumer Insights Researcher

Caribou Coffee
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