Webinars & Events

Register for upcoming events or tune into the latest recordings on relevant topics including market research, product development, and digital innovation.

Agile Research Done Right (and How to Keep it from Going Wrong)

Agile Research Done Right (and How to Keep it from Going Wrong)

Date: February 23, 2021
Type: Virtual Event Upcoming

Agile research has become an increasingly important tool in the researcher’s toolkit. However, the promises of what it can deliver don’t always become reality. One of the great things about agile research – that it’s fast – can also be its achilles heel if it isn’t approached correctly. It should be quick, but not quick and dirty.
This presentation provides practical guidance on how to think about, design, and maximize the impact of agile research within your company – and not fall into traps along the way.

The GRIT Forum virtual event featuring an executive interview with Feedback Loop's VP of Research Roddy Knowles

The GRIT Forum: Executive Interview with Roddy Knowles

Date: January 26, 2021
Time: 2:30 pm
Type: Virtual Event Upcoming
Save your seat for an inside look at the findings from Greenbook’s GRIT Insights Practice Report.   
The GRIT Forum will explore the evolving nature of insights organizations, the roles of insights professionals—both brand and supplier and feature an Executive Interview with Feedback Loop’s VP of Research, Roddy Knowles.
In The Loop_Analyzing Test Results

Analyzing Test Results

Date: December 15, 2020
Webinar: Recording

Product and research teams invested in building empathy with their customers turn to Feedback Loop to keep products, messages, and missions aligned to target markets and continually shifting customer desires. Join Feedback Loop’s Director of Marketing, Kate Hutchinson and Product Manager, Lyndsey Collins for a look at the latest platform updates and a product demonstration.

Agile Research in Practice: Maximizing the Impact of Research

Agile Research in Practice: Maximizing the Impact

Date: December 3, 2020
Webinar: Recording

Researchers are being called upon to support stakeholders that need quick, yet reliable data. Budgets are shifting from hindsight-focused to foresight-focused research. Wouldn’t it be ideal if research teams were able to pivot quickly to meet the needs of their stakeholders and budgets?  Watch Feedback Loop’s VP of Research Roddy Knowles’s webinar to learn how  agile research allows teams to meet the demands of their stakeholders – without the dependencies and friction that can slow down traditional research.

Watch Converge 2020 Webinar presentation on The Year of the Pivot: Orchestrating an Agile Pandemic Response

The Year of the Pivot: Orchestrating an Agile Pandemic Response

Date: December 2, 2020
Webinar: Recording

Shortly after news of coronavirus cases broke in the U.S., the Ad Council quickly rallied their partners and resources to produce critical public health messaging. Amazingly, what would usually have taken weeks to develop only took days. In this presentation, Julia Blumenstyk, VP at Ad Council, and Roddy Knowles, VP at Feedback Loop discuss how an agile mindset and agile research tools helped to execute a rapid-response effort that delivered compelling, relevant, and life-saving messages to the American public.

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