Our Mission

To help companies thrive by learning faster and innovating smarter.

A little about us. Feedback Loop is the research platform that product teams rely on to test ideas directly with target consumers before they bring products to market. Fast-growing companies and established market leaders like Experian, Ad Council, AARP, Swiss Re, Travelers and Best Buy trust Feedback Loop to validate market fit quickly, create stronger products, and launch confidently. The company’s technology enables rapid concept testing, early-stage discovery and qualitative feedback at scale so that product teams can build based on data, rather than subjective opinion.

Mission: To help companies thrive by learning faster and innovating smarter.

We’re hiring!

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We’re looking for ambitious professionals to join us as we reinvent the way companies collaborate and innovate. If you embrace change and growth, then we want to hear from you!


We Embrace Agility

We Are Accountable

We Build Trust

We Work Together

We Keep Growing


Competitive salary and healthcare benefits

Stock option plan

Flexible vacation and flexible work schedule

Autonomy and room to grow as a professional

Commuter benefits and fitness discounts

Weekly team lunches and a diverse culture

Feedback Loop's Leadership Team

Rob Holland

Rob Holland


Rob is the CEO at Feedback Loop. He's an accomplished C-level entrepreneur and executive who has consistently delivered high-impact results at venture and private equity-backed start-ups and businesses throughout his career. He has experience in global general management, as well as leadership roles at brand, retail, digital media, data & analytics, and technology & services companies such as Bluecore, Oracle, DataLogix, and The Nielsen Company.

Marco Pasqualina

Marco Pasqualina

Chief Operating Officer

As Chief Operating Officer, Marco leads Feedback Loop's sales development efforts. revenue operations, marketing, and customer solutions. Marco is an accomplished Senior Sales and General Management Leader with proven ability to implement business development/marketing and lead gen strategies, build high-performing teams and drive sustainable growth for data-driven, technology (SaaS) and insights-driven organizations.

Marjorie Ajero

Marjorie Ajero

Chief People Officer

As the Chief People Officer, Marjorie oversees people processes and policies that build and enhance the employee experience, including organizational development, HR strategy, culture initiatives, talent management, and recruiting and onboarding. Marjorie brings over 15 years of HR experience, working in fast-paced, high-growth environments in the digital media, tech, publishing, e-commerce, and non-profit industries. She is the cofounder of Post’d, a networking group for HR professionals.

Bryce Storie

Bryce Storie


Bryce is Feedback Loop's CFO, and he began his journey with Feedback Loop a month after the company was founded. He has over 20 years of experience in finance, having previously worked as an investment banker, VP of corporate development at a Fortune 500 company, and running his own CFO advisory firm.

Roddy Knowles

Roddy Knowles

VP of Product & Research Innovation

Roddy Knowles is the VP of Product & Research Innovation, overseeing Feedback Loop’s product, design, and supply teams. In addition to academic training in the social sciences, he has an extensive professional background in both qualitative and quantitative research methodologies. Roddy is a frequent speaker, award-winning author, and champion of research innovation and best practices. Outside of Feedback Loop, he supports the research community in his roles as President of the Insights Association Southeast Chapter, advisory board member at WIRe, and board member at MRII.

Kevin Brennan

Kevin Brennan

Head of Operations & Growth

Kevin is the Head of Operations & Growth, overseeing Feedback Loop’s customer and user acquisition, revenue operations, and sales enablement. He brings over 10 years of experience building and scaling GTM functions and teams for high-growth SaaS technology companies.

Rudy Nash

Rudy Nash

Head of Engineering

Rudy is the Head of Engineering, overseeing Feedback Loop’s software development and data science teams. He has over 25 years of engineering, management, and software development experience in life-sciences, communications, and PharTech verticals. He has founded and operated his own SaaS B2B company and is a veteran of the U.S. Air Force.

Kelsey Ward

Kelsey Ward

Director, Customer Solutions

Kelsey is the Director of Customer Solutions, overseeing Feedback Loop’s customer onboarding, customer success and support, and research consultation. Kelsey brings over 10 years of market research experience across numerous verticals in both agency and ResTech settings.

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