Our Audience

Feedback Loop is integrated with a network of sample providers, providing you with access to over 70 million people in the US. Our technology enables you to quickly reach a broad and diverse group of survey participants to get feedback from an array of consumer audiences.

Reach your target audience

Our Research Consultants act as an extension of our clients’ teams and share in the success as partners. We align on organizational strategy and goals to help our customers get the most out of their engagement with the Feedback Loop platform. Specifically, our team provides assistance with:

  • Age
  • Geographic location
  • Education level
  • Gender
  • Household income
  • Parental status

We are continually enhancing the filters built into our platform to more efficiently target the audiences our customers need to reach most. We also have the ability to create custom filters to target more niche audiences, such as cat owners who have purchased specific types of pet food in the past month. This is accomplished by formulating custom questions to identify participants who fall into the desired category and screen out those who do not qualify. It is also possible to combine custom filters and in-platform filters, for example, to target women in the Midwest who are planning to purchase a laptop computer.

Why do people take surveys?

Feedback Loop has conducted research to understand more about the people who take surveys. What we’ve found is that people participate in survey research for a variety of reasons – including

When asked about what makes survey research enjoyable for them, participants cited interest in the survey topic as the most significant factor, though motivations for participating are manifold. It may not be surprising, but it’s important to understand that participants who have positive experiences with survey research are more likely to contribute to research in the future. At Feedback Loop, we do our part by ensuring that surveys are short, mobile-optimized, and enjoyable to participate in.