Consumer Insights Industry Veteran Joins the Technology Company As It Sets Out to Drive Widespread Adoption of Agile Research
NEW YORK, NY (April 22, 2021)—Feedback Loop, the agile research technology company that delivers continuous consumer insights so brands can make critical decisions quickly, today announced Marco Pasqualina as VP of Sales. Pasqualina joins the company from Toluna, where as Head of Sales, he led strategy across all channels and built a team responsible for growing sales over the past 4 years. At Feedback Loop, Pasqualina will lead business development with a hyper focus on building upon the company’s existing work with Fortune 500 companies, to further accelerate its growth in the consumer healthcare, consumer finance, consumer insurance, consumer packaged goods (CPG) and consumer hard goods (CHG) industries.
Marco has been tasked with building mass adoption within these five target industries.This will entail establishing a consistent value proposition in the marketplace, and specifically addressing what is now commonly referenced as the “research bottleneck” within the enterprise. He will also focus on maximizing current customer partnerships and expanding relationships within the enterprise to include multiple business teams, product teams, marketing and consumer research teams.
Companies are becoming aware that their internal research divisions are producing sound research, but need to expand their capabilities to also address the need for agile and continuous consumer insights, rather than infrequent, project-based studies. The mission to evolve the enterprise research function isn’t only about introducing new technology, but integrating agile capabilities into companies’ day-to-day business processes, to enable them to move faster.
Marco’s appointment follows the official close of Feedback Loop’s $14M in funding in March–bringing its total Series A funding to $24M–to accelerate product development and drive wide-spread adoption of its agile research platform. Feedback Loop’s agile research platform automates critical research processes, such as generating surveys, sourcing consumers, and analyzing and surfacing insights. It also introduces guardrails to eliminate human error while giving non-researchers direct access to consumer insights in as few as two days, rather than in months. Brands like Uber, Ad Council and Rhino trust Feedback Loop to bring the voice of the consumer into critical market decisions.
“Over the past year brands across industries saw an accelerated pace of change among consumers and saw direct impacts of not understanding those shifts in consumer behaviors and preferences,” said Rob Holland, CEO of Feedback Loop. “Marco’s track record of building high-performing sales teams matched with his extensive experience in consumer insights will be key as we prioritize growth and help businesses better understand how consumer behavior is changing.”
Marco specializes in building high-performing sales teams and driving sustainable growth for data-driven, technology (SaaS) and insights-driven organizations. He brings more than two decades of sales experience to Feedback Loop with deep expertise in consumer insights. Prior to Toluna, Marco held senior sales roles at MarketTools/MetrixLab, Nielsen and started his career at Nestle USA.
“Feedback Loop is powering organizations to predict what’s next for their customers and industry by providing product and marketing teams with continuous information around evolving consumer preferences and opportunities in the market,” said Marco. “I’m looking forward to leading the company into its next stage of growth and building our customer base in key industries.”
About Feedback Loop
Feedback Loop is the agile research platform for rapid consumer feedback. Fortune 500 companies like Farmers Insurance, Humana, Lending Tree and Uber trust Feedback Loop to bring the voice of the consumer into critical market decisions. The company’s technology enables collaboration between product and research teams, so they can learn faster and innovate smarter. Feedback Loop is headquartered in New York City and backed by Crosslink Capital, Spider Capital and Calibrate Ventures.
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