Products

Ad Measurement

Brand Lift

Measure full-funnel lift: awareness, consideration, purchase intent

Outcomes Lift

Understand impact of ads with validated behaviors: search, site visitation, shopping

Ad Testing

Test creative before going live to optimize for KPIs

Customer Feedback

Early-Stage Discovery

Uncover unmet needs and opportunities for new products and features

Concept Testing

Validate and fine-tune concepts and positioning

Message Testing

Refine messaging prior to investing in creative

Audience Access

API

Automate access to the largest direct US consumer audience

Research Management

Let our team of experts ensure the success of complex projects

Explore all products
Solutions
Roles

Marketers

See beyond what others can see, so your marketing goes beyond

Researchers

Complex studies to rapid research, our CX platform has you covered

Product Teams

Bring real customer data to every product decision

Creative and Design

Test with target consumers to ensure your creative will be a hit

Companies

Consumer Brands

Full-cycle CX solutions to fuel your brand growth

Ad Agencies

Prove and increase campaign impact to win more business

Media & Publishing

Demonstrate the value of your platform and ad inventory

Market Research Firms

Power your research with direct single-source consumer audience

Featured Content

Articles

Apr 18, 2024

Featured

4 min read

What is FAST TV? A Guide to Ad Effectiveness

Fueling brand growth amid increased receptivity to streaming ads According to e-Marketer,...

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Resources
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Articles

Get POVs on the transformation of customer experience.

Case studies

Learn how clients are driving business results with DISQO.

Reports

Dive into insights on consumerism, media, and customer behaviors.

Connect

This is Product Management

Inspiring podcast conversations with leaders putting CX at the center in product development.

Events & Webinars

Connect with DISQO at upcoming industry events and join our next webinar to hear from clients blazing new trails in CX.

Explore all resources

Featured Content

Articles

Apr 18, 2024

Featured

4 min read

What is FAST TV? A Guide to Ad Effectiveness

Fueling brand growth amid increased receptivity to streaming ads According to e-Marketer,...

Read more
Why DISQO?
Why DISQO?

Every customer

Your customers and your next customers are represented

Every touchpoint

Measure the complete customer journey across platforms

Every outcome

Understand what people think and what they actually do

Featured Content

Press release

May 11, 2023

Featured

Warner Bros. Discovery selects DISQO as a preferred ad effectiveness measurement provider

Advertisers to benefit from innovative ad effectiveness measurement with cross-plat...

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About DISQO

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Featured Content

Articles

May 22, 2023

Featured

5 min read

Choose Your Own ADventure with CX and Ad Analytics

“Choose your own adventure” (CYOA) content have been popular engagement tactics in boo...

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See every customer

Your current and future customers are here

Access the largest single-source consumer audience in the U.S. DISQO’s 2M+ audience, everyone opted in, represent your current customers, prospective customers, and even your competitors’ customers.

Largest U.S. consumer audience
sharing zero-party data

Your customers and prospects are opted in to share their customer experiences.

0 M+

lifetime members

Consumers trust DISQO to share their perceptions of brands, products, and services.

0 M+

surveys completed so far

Want to know what your customers really think? Our 100% direct audience will tell you.

0 T+

digital events and counting...

Measure media exposure, browsing, search, and e-commerce… see the whole consumer journey. Connect what people think to what they actually do!

The DISQO difference

We help leaders grow beyond the customers they already have.

Current Customers

With 2M+ active members, you’ll find it easy to reach and learn from your current customer base in the DISQO audience.

Target Customers

Go beyond your current customer base. Discover new ways to grow with CX insights from the exact consumers you’d like to acquire.

Competitors' Customers

What do people love or hate about your competition? What would motivate them to switch? DISQO uniquely gives you the opportunity to find out.

Ultimate targeting precision

Combine demographic and behavioral targeting to reach the right people every time.

Reach your perfect audience with a wider range of demographic filters, plus DISQO’s unique behavioral targeting. You’ll connect to just the right people, with precision you’ve never seen before.

Demographics

Age

Gender

Household income

Education level

Parental status

Behavior

Site visits

Media exposure

Device type

e-Commerce

Why do people take surveys?

People want to have an influence over the brands, products and services they bring into their lives. They’re also motivated by the opportunity to…

Share their opinions

Satisfy curiosity about a survey topic

Learn about new products and services

Influence the decisions brands make

Earn rewards

Start fast with Experience Suite

It’s the fastest, easiest way to access the DISQO audience. Get insights in minutes and bring customer data to every business decision. Start your free trial today.

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About DISQO

DISQO is building the most trusted experience platform that fuels brand growth. DISQO powers smart business decisions by helping clients measure every customer, touchpoint, and outcome. DISQO’s identity-based ad measurement and audience products are powered by millions of consumers on the industry’s largest opt-in consumer data platform. DISQO is recognized in Deloitte’s Fast 500 and Ad Age’s Best Places to Work, and has won ad measurement awards from Digiday and Cynopsis Media. Follow @DISQO on LinkedIn.

What is FAST TV? A Guide to Ad Effectiveness

What is FAST TV? A Guide to Ad Effectiveness

Warner Bros. Discovery selects DISQO as a preferred ad effectiveness measurement provider

Choose Your Own ADventure with CX and Ad Analytics

See every customer

Your current and future customers are here